meet us At
ice barcelona 2026
19–21 January 2026
Stand 4A20
Fira Barcelona Gran Via
What Defines
The Choice
In life and in business, the choices we make define the direction we take. Being in the right place, at the right moment, with the right partner shapes outcomes that last. This is the idea behind The Choice. It reflects the belief that operators progress further when their decisions align with clarity, capability and vision.
It is the choice that positions operators for long-term advantage.
BetConstruct AI is The Choice
At ICE Barcelona, BetConstruct AI is The Choice.
2026 GROWTH PROGRAM
12-MONTH SPECIAL OFFER
If growth is your priority in 2026, we’ve prepared a special 12-month offer that turns performance into real cost advantages.
By achieving a 16.67% increase in GGR every quarter across Sportsbook, Virtual Sports, Retail Solutions, FeedConstruct, PopOK Gaming, Pascal Gaming, CreedRoomz, Choice Gaming, Stretch Network, and SOS Hub, you unlock meaningful benefits:
- 51% invoice discount every third month
- 3 months of free services for a single-time use
- Special offers and exclusive tournaments from partner brands unlocked after successfully hitting the target
The growth of the third month of each quarter is measured against the third month of each previous quarter.
What Stands at the Foundation
Your operation starts with products built for scale, reliability and control.
Sportsbook
Build a sports betting experience without limits.
Access 140K+ pre-match and 90K+ live events each month across 120+ sports and 20+ languages. Fully managed, scalable and ready for long-term growth.
Casino Platform
A foundation for continuous player engagement.
Offering 15,000+ certified games from 250+ global providers with a trusted RNG framework and 250+ new titles released each month.
Land-Based Solutions
Bring the full betting experience to life in retail.
Covering betshops, mobile operations and self-service terminals, Land-Based Solutions deliver smoother processes, consistent revenue and a fully connected retail experience.
Step into the world of iGaming with our extended product portfolio.
Intelligence That Drives Strategic Decisions
CRM AI
Stay ahead of behavioural shifts with timely insight.
Identify churn risks early, guide retention strategies and strengthen long-term engagement through data-driven precision.
Umbrella AI
Protect operational integrity through early detection.
Detect emerging risks earlier, uncover irregular patterns quickly and protect your business before issues escalate.
AI Game Recommendation System
Understand preferences, anticipate choices and improve player journeys.
Deliver personalised game recommendations that support higher engagement and increased GGR.
Harmony Choice: Where Insight Shapes Progress.
Harmony Choice will take place on 17 January 2026, a gathering dedicated to strategic networking and bold decision-making. Designed as an exclusive space for meaningful exchange, Harmony Choice enables partners to define priorities, assess upcoming strategies, and engage with BetConstruct AI on the choices that will shape the year ahead.
BetConctruct AI
in numbers
50+
Innovative Products, Solutions, and Services
1,500
Square Meters Stand
65,000+
Expo Attendees
Cheers to New Collaborations
The Affiliate Industry, Reimagined
Showcased at ICE Barcelona, Affigates is a first-of-its-kind affiliate ecosystem and complete growth engine. It ensures trust and clarity through a unique scoring system, a vetted global network, and a Traffic Trust Layer that reveals traffic quality before commitment.
With 4,500+ vetted affiliates, continuous fraud checks, and iGaming-focused software for campaigns, Affigates delivers transparent performance. Supported by dedicated programme managers, trusted by 630 partners reaching 30 million players, Affigates remains a scalable path to sustained growth.
Book a Meeting
Meet our team at ICE Barcelona and explore the technology, intelligence and products shaping the next chapter of iGaming. A focused 1-on-1 discussion will help you define priorities and uncover opportunities with clarity.
Meet Our Sales Team at ICE Barcelona
Connect with our experts to discover how we can accelerate your business growth. You can book a meeting directly with a specific team member below; once scheduled, we’ll reach out to confirm the details.
Hayk Sargsyan
Head of Business Development
Kamsar Badalyan
Business Development Executive
Ruzanna Goroyan
Business Development Executive
Amalya Danielyan
Business Development Executive
Gor Hakobyan
Business Development Executive
Seda Hovsepyan
Business Development Executive
Armine Martirosyan
Business Development Executive
Kevork Nokhoudian
Business Development Executive
Elnaz Rohdaneh
Business Development Executive
Marianna Vardanyan
Business Development Executive
Mihran Ghazaryan
Business Development Executive
Arman Gyulgazyan
Business Development Executive | Services
Artur Manasaryan
Deputy Head of Business Development
Harutyun Hovhannisyan
Service Sales Manager
Ilya Mantarlyan
Business Development Executive
Khoren Khorkhoruni
Business Development Executive
Vahagn Hovhannisyan
Business Development Executive
Emil Kirakosyan
Business Development Executive
Sona Khachatryan
Business Development Executive
Violeta Potikyan
Business Development Executive
Suren Ghazaryan
Business Development Executive
Artak Danielyan
Land-Based Solutions Business Development Executive
Arpi Mnatsakanyan
Business Development Executive
Ofelya Harutyunyan
Business Development Executive
Lara Djorkaeff
Business Development Executive
Milena Hakobyan
Business Development Executive
Anahit Khachatryan
Business Development Executive
Not sure who to speak with? Simply select your preferred date and time, and we’ll pair you with the right expert for your needs.